About Us

About Us

We are Specialized in Waterproofing, Industrial coating & Allied services

Choice Roof insulation is one of the contractors specialized in waterproofing, industrial coating and allied services in U.A.E. Established in 2021, we have emerged as a key player in the industry within a short span of time.

Our solutions include civil engineering waterproofing, thermal protection and concrete injection, and all types of functional flooring for specified usage. We have an excellent track record of completed projects with varying degree of complexity and size. Professional Excellence and timely completion of jobs are the characteristics that distinguish Choice Roof insulation as a leading contactor. High quality, safety, on time and on budget is baseline requirements of every project we deliver. Being part of a group with diverse business interests has provided us with a vast supply chain, unlimited manpower and most importantly a professional management. Choice Roof insulation consistently brings superior craftsmanship to every project.

We believe in hiring talented people for their long-term potential, giving them the responsibility and authority to be reflective team players. Having full support of the company Choice Roof insulation employees consistently produce top quality work that exceeds client objectives and promotes partnering relationships.

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Choice Roof insulation Contracting

Our Vision & Mission

To be amongst most preferred waterproofing, industrial coating and allied services in the market segments we operate in UAE by financial year 2021-2022

Our mission is to pay close attention to the finer details while delivering cost-effective services to our clients on a long-term basis. The client relationship that we’ve developed over the years are as important to us as the jobs themselves. From start to finish every project will receive our at most care and attention.

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Our Values

Check Out Values


Responsibility means being accountable, being committed, and accepting ownership for one's decisions, actions, and behaviour


With Passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth


We strive for a just and blameless culture that respects people as individuals and paves the way to genuine learning and improvement


As an organization, it’s our most valuable asset. It’s the constant choice to infuse every action with honesty, fairness, and respect for clients and colleagues alike


Creating simple things is hard. At Pushpay we fight back the complexity, sweat the details, and choose to deliver simple-yet-great experiences for our customers


Synergizing the collective experiences, varied skills, and unique talents of every team member builds unstoppable momentum and drives unimaginable achievements